Introduction
Hey there! Willing to enhance your ecommerce? Follow along in this post I break down 10 genius remarketing email flows including timing, templates, deliverability and use of dark mode. These 3 remarketing email flow examples will put legs behind your email remarketing strategy regardless of whether you represent a small brand, or a large operation.
We are going to improvise on the best forms of email remarketing, the easiest being abandoned cart, post-purchase reminders, and win-back emails and adding in there best practices to increase accessibility, deliverability, and even legal compatibility such as GDPR signoff. Who wants dug in?
However, the point that most marketers overlook is that instances of remarketing email flow are not only about template adherence. They are concerned with the psychology of customers on a variety of contact points and message creation that will be personal, opportune and worthwhile. Remarketing email flow exends its best lines of emails as part of a conversation, rather than a sales persuasion.
2. What’s a Remarketing Email Flow?
Fundamentally, a remarketing email flow (a.k.a email remarketing strategy) is a collection of emails driven by user actions that are generated to re-engage and convert: browse, add to cart, purchase. Not quite a tax-collector, though, think of it as a friendly reminder ghost whispering, Hey, you forgot something, but here are a 10-percent-off-code!
This is most effective in that the flows are so personalized and in real time. Put SMS into high-intent situations (such as asking someone to sign up on an abandoned cart) and you are on the big leagues. It is magic, behavioral triggers combined with smart sequencing and a great creative that speaks directly to where your customers are in buying cycle.
3. 10 Remarketing Email Flow Examples You’ll Love
Here’s the good stuff—ten remarketing email flow examples that pack a punch, each with a breakdown of trigger, sequence, sample copy, metrics, and quick template.
Welcome / Onboarding Series
Trigger: Signup or first purchase
Sequence: 3–5 emails over 7 days (value → social proof → special offer)
Goal: Build trust and drive the first order
The welcome series is your first impression and sets the tone for your entire customer relationship. Smart remarketing email flow examples in this category focus on education and value delivery before pushing for sales.
Complete Email Template:
Email 1 – Welcome (Immediate)
Subject: "Welcome to [Brand]! Here's 10% off"
Hi [Name],
Welcome to the [Brand] family! We're thrilled you've joined thousands of customers who trust us for [key benefit].
Here's a little welcome gift: 10% off your first order with code WELCOME10.
But first, let me share what makes us special:
→ [Key differentiator 1]
→ [Key differentiator 2]
→ [Key differentiator 3]
Ready to explore? [Shop Now - CTA Button]
Cheers,
[Founder Name]
P.S. Follow us on [Social] for style tips and exclusive previews!
Email 2 – Educational Content (Day 2)
Subject: "How to get the most out of [Product Category]"
Hey [Name],
Now that you're part of our community, let me share some insider tips that our customers love...
[Educational content relevant to your products]
Haven't made your first purchase yet? Your welcome discount is still waiting: WELCOME10
[Browse Products - CTA]
Why it works: Sets tone, boosts open rates, and starts lifecycle strong. The best remarketing email flow examples in this category combine education with gentle sales nudges.
Browse Abandonment
Trigger: Product or category page view with no cart activity
Sequence: 3 emails + sporty SMS within 1 h, 24 h, 72 h
Highlight: “We thought you’d like…” with dynamic products
Browse abandonment is often overlooked, but it’s one of the most effective remarketing email flow examples for capturing early-stage interest. These customers showed intent but weren’t ready to commit—perfect for nurturing.
Template Example:
Subject: "Still thinking about [Product Name]?"
Hi [Name],
I noticed you were checking out [Product Name] earlier. Smart choice—it's one of our bestsellers for good reason!
Here's what other customers love about it:
⭐ "[Customer review quote]" - Sarah M.
⭐ "[Another review quote]" - Mike T.
Plus, we're offering free shipping this week (normally $X).
[View Product - CTA] [Browse Similar Items - CTA]
Questions? Just reply to this email!
Best,
[Team Name]
P.S. This item is selling fast—only [X] left in stock!
Why: According to Klaviyo, multi-step remarketing email flow examples like this outperform one-off emails thanks to relevance and recency. The key is balancing persistence with value.
Abandoned Cart Flow
Trigger: Added to cart but no checkout
Sequence: Email at ~1 h, then 4–6 h, and 24 h (+ optional final nudge)
This is the crown jewel of remarketing email flow examples. Cart abandoners have shown high intent—they just need the right nudge to complete their purchase.
Email 1 Template (1 hour):
Subject: "Your cart misses you, [Name]"
Hi [Name],
Looks like you got distracted—happens to the best of us!
Your items are still waiting in your cart:
[Dynamic cart contents with images and prices]
Subtotal: $[Amount]
[Complete Your Order - Prominent CTA]
Need help deciding? Our customer service team is here: [Support link]
Talk soon,
[Name]
Email 2 Template (24 hours):
Subject: "Last chance: Your cart expires soon"
Hey [Name],
Your cart is about to expire, and I'd hate for you to lose these great items:
[Cart contents]
To sweeten the deal, here's 10% off: Use code SAVE10
[Secure Checkout - CTA]
This offer expires in 24 hours, so don't wait too long!
Cheers,
[Team]
Best practice: Personalize product image, include reviews, urgency. Cart recovery rates average ~6.25%, with conversion up to ~13%. The most successful remarketing email flow examples in this category use progressive incentives—starting with convenience, then adding discounts.
Checkout Abandonment
Trigger: Customer enters checkout but doesn’t complete
Sequence: Fast follow-ups (30 min → 3 h → 18 h)
These are your hottest leads. Checkout abandonment remarketing email flow examples should focus on removing friction and building trust.
Template:
Subject: "Quick question about your order, [Name]"
Hi [Name],
I noticed you were just about to complete your order for:
[Order details]
Did you run into any issues? Our secure checkout process is:
✓ SSL encrypted and completely safe
✓ Accepts all major cards and PayPal
✓ Takes less than 60 seconds
[Complete My Order - CTA]
If you need any help, just hit reply or call [phone number].
Best,
[Customer Service Team]
P.S. Your items are reserved for the next 2 hours.
Copy: Reassure about secure checkout, offer help, include support link
Why: Intent is sky-high; timely reassurance seals deals. Focus on problem-solving rather than selling.
Post-Purchase Flow
Trigger: Order placed
Sequence: Thank_you → Product tips → Review request → Cross-sell
Goal: Build loyalty, encourage repeat purchase
Post-purchase remarketing email flow examples are about maximizing customer lifetime value and creating brand advocates.
Email 2 Template (Product Tips – Day 3):
Subject: "Get the most out of your new [Product]"
Hey [Name],
How are you loving your new [Product]? Here are some pro tips to help you get the most out of it:
**Pro Tip #1:** [Specific usage tip]
**Pro Tip #2:** [Maintenance or care tip]
**Pro Tip #3:** [Advanced usage suggestion]
**Bonus:** Did you know [Product] pairs perfectly with [Complementary product]? Many customers grab both together.
[Shop Accessories - CTA]
Questions? Our support team loves helping customers succeed: [Support link]
Happy [Product] ing!
[Team Name]
Use: “Your order shipped!” extracting post-purchase value and trust. The best remarketing email flow examples here focus on customer success, not immediate upsells.
Replenishment Reminder
Trigger: Time-based (e.g., 30 days after purchase)
Copy: “Time for a refill?” plus subscribe/renew options
Impact: Keeps buyers in the lifecycle loop and reduces churn
Perfect for consumables, supplements, or products with predictable usage cycles.
Template:
Subject: "Running low on [Product]? We've got you covered"
Hi [Name],
It's been about [X days] since you ordered [Product]—time flies when you're [benefit of product]!
If you're running low, here's an easy reorder:
[Product image and details]
[Reorder Now - CTA]
**Even Better:** Set up a subscription and save 15% on every order:
[Subscribe & Save - CTA]
**Bonus:** Free shipping on orders over $[amount]
[Customer Service link if needed]
Back-in-Stock / Price-Drop Alerts
Trigger: When stock/price changes for wishlist items
Sequence: Short, urgent.
Why: Scarcity + personal interest = high conversion
These remarketing email flow examples capitalize on existing desire with perfect timing.
Template:
Subject: "🔥 [Product] is back in stock!"
[Name], great news!
The [Product Name] you were waiting for is finally back in stock. But hurry—last time it sold out in just [X] hours.
[Product image]
[Product details]
**Was:** $[Old Price] **Now:** $[Current Price]
[Get Mine Now - Urgent CTA]
**Hurry:** Only [X] units available and [Y] people have this on their wishlist.
[Alternative products if available]
Cheers,
[Team Name]
Cross-Sell & Frequently Bought Together
Trigger: After purchase, suggest complementary items
Personalization: Product affinity recommendations
Why: Increases AOV and relevance
Smart remarketing email flow examples use purchase data to suggest logical next steps.
Win-Back / Re-Engagement
Trigger: 45–90 days of inactivity
Sequence: Reminder of benefits → small offer → farewell
Goal: Try to re-capture interest before unsubscribes
The art of win-back remarketing email flow examples is acknowledging the absence without being needy.
Template:
Subject: "We miss you, [Name]"
Hi [Name],
It's been a while since we've seen you around. We get it—life gets busy, inboxes get full.
But we've got some exciting updates I thought you'd want to know about:
→ [New product launch or feature]
→ [Recent company milestone]
→ [Customer success story]
Want to come back? Here's 20% off your next order: COMEBACK20
[Browse New Arrivals - CTA]
If you'd rather not hear from us, no hard feelings—just click here to unsubscribe.
Missing you,
[Team Name]
Lapsed Subscriber Clean-Up
Trigger: 180–365 days of no engagement
Email: “Still want to hear from us?” → unsubscribe if no click
Why: Keeps list healthy and supports deliverability
The final category of remarketing email flow examples focuses on list hygiene rather than sales.
The Secret Sauce: Flow Architecture & Deliverability
It is something that most people ignore-but not you. Your friend is suppression logic, e.g. pause cart email when customer buys, low priority of win-back when active, etc. The most effective examples of the email flow of remarketing have clever logic that avoids message clashing and inconvenience to the clients.
Deliverability tips:
- Authenticate (SPF, DKIM, DMARC)
- Cold contacts vs segment engaged
- Send domain reputation >spam score
Also, don Not overlook darkness and darkness mode: approximately 40 percent of buyers are fond of dark mode e-mail. Test on clients and use PNG logos such as: E: outlines, gray-scale friendly design, P: padding.
Legal & Consent (GDPR Considerations)
Yes, use proper opt-in, preference centers, and store that legitimate interest documentation–but don’t use it on EU customers, or any other place they need your consent. Well-muted unsubscribe links are non negotiable.
Effective examples of remarketing email flow will never lack clear methods of approval and consideration of user preferences. It is not only compliance, but about creating trust to your audience.
Real Benchmarks You Can’t Ignore
- Average cart flow recovery is 6.25 percent with an average of 13.3 percent recovery by the best performers
- Cart email revenue/recipient: mean of $5.81, top of 28.89
- Ideal time: first abandoned cart email, max. 60 minutes leads to recovery of ~40%
Such measures are the aspects to which you should optimize and develop your remarketing email flow cases.
Copy & Design Playbook
Subject line: Clear + curiosity (e.g., “Your cart called—wants to be completed?”)
Body copy: Above the fold, friendly benefit-focused, and images and CTAs
Design: Mobile-first, easy structure, dark mode safe, accessible
Call-to-action: Obvious, repeatable, over and under the fold
The best remarketing email series combine personalization and readability to make sure that all components perform the primary objective which is the conversion.
Testing Roadmap
FAQ
Q: How many emails should I include in a remarketing email flow example for cart abandonment?
A: Three-email sequence: 1 h, 46 h and 24 h is best practice. More than one email is frequently recovered with that cadence.
Q: What’s the ideal timing for the first email in an abandoned cart flow?
A: Goal is to have sent it 60 minutes after cart abandonment- that time can increase recovery by 40% or so.
Q: Do I need to optimize for dark mode in remarketing email flow examples?
A: Absolutely. Designing in dark mode, with ~ 40 percent of opens, increases open rates and deliverability via PNGs and oxygenated contrast in addition to testing.
Final Thoughts
Well, that is it 10 remarketing email flow examples of a welcome email, lapsed-cleanup to, oracle mailing giving great timing, compliance, deliverability, and delightful design to get your ecommerce sales happening.
You are ready to put this in practice? This week, install your three best flows, i.e., abandoned cart, browse abandonment, and post purchase. See your money per head mount, and tell me what you think of it. Want some remarketing email flow examples or cheating on timing sequences? I am as close as a ping.